HYBE Faces Backlash for Selling BTS V’s Impersonation Account — ‘This Firm Actually Appears Anti…’ TERMAN WEBSITE

On March twenty first, HYBE, the administration company behind BTS, confronted backlash from ARMYs over billboard adverts that includes a YouTube account impersonating BTS’s V.

One fan, recognized as OP, took to theqoo to precise frustration over HYBE’s oversight. The controversy stemmed from HYBE selling BTS V’s music “FRI(END)S” by means of an commercial that showcased varied Shorts movies on YouTube utilizing the music’s sound, together with an impersonation account mimicking V.

The Fallout

ARMYs shortly seen the impersonation account and raised considerations. Regardless of fan efforts to report the account, BTS’s official channel continued to market it.

OP highlighted the irony of the scenario, noting that followers had beforehand requested the restoration of V-Subject, a official account with 2.2 million subscribers, which was ignored.

Subsequently, a brand new impersonation account emerged, gaining 230,000 subscribers inside a day as a result of HYBE’s promotion.

 


IN CASE YOU MISSED THIS: HYBE Accused of ‘Downplaying’ BTS’ Success Whereas ‘Media Enjoying’ Different Artists: ‘They’re So Determined’

Netizens’ Communicate Out

Netizens joined the dialog, expressing disappointment and frustration with HYBE’s actions:

• “If I complain and it does not get resolved, I begin to suppose that this wasn’t intentional and I am actually sick of getting to spend time and power complaining after I ought to be having fun with it probably the most and supporting it.”
• “Why are you doing that?”
• “After seeing this, I hope BTS wouldn’t prolong their relationship with HYBE. It might be preferable if the members had their very own label.”
• “Is the enterprise the alternative of the group?”
• “Earlier than putting the ads, they should have double-checked every little thing. What are they doing?”
• “HYBE, kindly full your task as assigned.”
• “Merely rent ARMYs to work for BTS.”
• “I am nonetheless baffled as to why they did that.”
• “You are not even in a position to execute your activity accurately?
• “Taehyung’s attacker ought to be dismissed.”

The incident not solely highlighted the significance of authenticity and accountable promotion but in addition fueled discussions concerning the relationship between administration businesses and their artists.

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Written by Cassidy Jones.