Official | French high flight rebranded as Ligue 1 McDonald’s from subsequent season TERMAN WEBSITE


From July 2024, the French high flight might be formally rebranded as Ligue 1 McDonald’s after the LFP got here to an settlement with the American quick meals empire for the naming rights of the league for the following three seasons. 

This deal marks an finish to a four-year partnership with Uber Eats after the supply service didn’t match the provide put in place by McDonald’s. It’s a deal that’s anticipated to web the competitors 30 million per 12 months which might be a transparent enhance from the €15-16 million settlement that the league beforehand had with Uber Eats.

Vincent Labrune the president of the LFP has welcomed the settlement, “At a time when enthusiasm for Ligue 1 has by no means been so robust, notably with file crowds within the stadiums, welcoming a world model like McDonald’s into the house of French skilled soccer constitutes a really robust sign of the attractiveness of Ligue .” 

Whereas, the President of McDonald’s France, Jacques Mignault, feedback “McDonald’s and Ligue 1 is a partnership that makes good sense. With household or mates, there are all the time many supporters of Ligue 1 golf equipment who affiliate a McDonald’s second with a Ligue 1 day. Constructing on this shut bond, we intend to assist allow a good bigger variety of followers of soccer to completely stay their ardour.

Uber Eats reportedly have been eager to lower the quantity that they have been investing within the league, which was a worrying prospect for a division that has struggled to usher in outdoors funding. The LFP have struggled to promote each their home and worldwide tv rights lately. Even cancelling its bidding course of after broadcasters didn’t meet its minimal asking worth.  

This injection of money from McDonald’s comes at a needed time for a league that’s in determined want of funding whereas its market seems to be shrinking. 

GFFN | Nick Hartland

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